Prime Product Manufacturing at Pelindaba, is pleased to announce the successful acquisition of the former L’Oréal South Africa manufacturing facility located in Midrand.

Effective immediately, the facility will operate as Prime Product Manufacturing Midrand, under the ownership of the BrillianceCare Group; marking a significant milestone in the Group’s strategic growth journey.

This landmark acquisition substantially expands the Group’s operational capacity, effectively doubling its production footprint and strengthening its position as a leading contract manufacturer in the African cosmetics and personal care sector.

The Midrand facility is widely recognised for its advanced infrastructure, technical capability, and compliance with global quality standards. Its integration with Prime Product Manufacturing establishes a dual-site manufacturing platform designed to service both local and international brands with enhanced scale, efficiency, and technical excellence.

Strategic Highlights of the Acquisition

Expanded Production Capacity
The Midrand site significantly increases the Group’s ability to accommodate high-volume production requirements, enabling scalable solutions for leading brands across Africa and beyond.
Advanced Technological Capability
The acquisition includes sophisticated manufacturing assets previously utilised for global brands. This strengthens Prime Product Manufacturing’s commitment to research, development, innovation, and world-class manufacturing standards.
Commitment to Local Industry and Employment
BrillianceCare Group reaffirms its dedication to South African manufacturing and job security. The Midrand facility will continue operating as a centre of excellence, preserving its legacy while contributing to sustainable economic growth.

“This acquisition represents more than physical expansion — it is a strategic investment in the future of ‘Made in South Africa’ beauty and personal care manufacturing,”

“By integrating the Midrand facility into our operations, we are strengthening our technical expertise, expanding our capacity, and providing our clients with an unmatched manufacturing platform.” says Lethepu Matshaba, CEO of Prime Product Manufacturing.